Facebook has released a new feature that automatically suggests Pages for new users to “Like.” What’s more interesting is that Facebook has placed this new functionality as the second step — second only to finding friends — in the Facebook signup process.
Step 2 of 4 is called “Choose your interests,” and here new Facebook members will be greeted with a selection of Pages that are suggested for them based on the Pages that people in the same demographic commonly “Like.” Pages are also selected based on how much they update and engage with Fans.
The new recommended Pages feature can obviously be compared to Twitter’s once-controversial “Suggested Users” list, except Facebook’s suggestions are dynamic in nature. Still, Pages gifted with the premium placement will no doubt enjoy a bevy of new Fans. The effort will also increase the exposure of Pages in general and likely increase the number of “Liked” pages per member.
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